Integrating Feedback

📄️ Overview

To analyze your feedback with Unwrap, simply integrate your feedback sources into our platform. Unwrap streamlines this process by offering a wide range of integrations with popular feedback collection tools. Most integrations take less than five minutes to set up.

📄️ Integrating Custom Fields

Unwrap allows you to integrate additional metadata fields associated with each entry of feedback you ingest into your Unwrap views. These custom fields can then be used to do powerful slicing of your feedback analysis to answer questions like:

📄️ BigQuery

Overview

📄️ Discord

Unwrap supports pulling messages Discord Text channels. We do not yet support pulling from other channel types like Announcement, Voice, or Forum.

📄️ Facebook Groups

We support pulling in A) Posts and B) Comments on Posts from public and private Facebook Groups. Each post and each comment is treated as an indvidual feedback entry in Unwrap. Per Facebook's API restrictions, we will only be able to pull posts and comments that occur after the steps below are completed, which means Unwrap will not be able to backfill historical data.

📄️ FreshDesk

Unwrap integrates with FreshDesk to import and analyze your customer support tickets and conversations, giving you actionable insights from every support interaction.

📄️ Github Issues

Unwrap integrates natively with Github Issues from your repository.

📄️ Gladly

Unwrap integrates natively with Gladly to bring in Gladly tickets, conversations and phone calls. The documentation below is applicable to both our Gladly integration, which imports text-based conversations, and the Gladly Phone Calls integration.

📄️ Gong

Unwrap integrates natively with Gong to pull in call transcripts.

📄️ Google Maps

Unwrap uses Google Maps to allow you to ingest feedback from thousands of reviews into Unwrap. Ingesting Google Maps reviews will allow you to analyze feedback from your physical store locations, including the ability to break down your feedback by individual stores.

📄️ Help Scout

Unwrap uses Help Scout to ingest customer conversations and threads directly from your Help Scout mailbox into Unwrap. This allows you to centralize customer insights and support data for analysis and action.

📄️ Hubspot Feedback Submissions

Unwrap integrates natively with Hubspot to pull in feedback submissions. This integration pulls all objects of the Feedback Submissions type in Hubspot. These are most commonly survey responses.

📄️ Hubspot Sales Notes

Unwrap integrates natively with Hubspot to pull in the notes of sales meetings. This integration pulls all objects of the Meeting type in Hubspot.

📄️ Hubspot Support Tickets

Unwrap integrates natively with Hubspot to pull in support tickets. This integration pulls all objects of the Tickets type in Hubspot.

📄️ Instagram

Unwrap integrates with Instagram using Apify to pull in Instagram comments on your posts.

📄️ Intercom

Unwrap integrates natively with Intercom to pull in transcripts of chats between your customer service operators and your customers.

📄️ Jira

Unwrap integrates natively with Jira to collect and analyze product feedback.

📄️ Kustomer

Unwrap allows you to connect with Kustomer to bring in support tickets and customer interactions, providing valuable insights into your customer support data. To get started, you'll need a Kustomer API key with the appropriate permissions.

📄️ Medallia Survey

Unwrap integrates with Medallia Survey to import and analyze customer feedback from your Medallia surveys, providing actionable insights to improve your customer experience.

📄️ Pendo

Unwrap integrates natively with Pendo to collect and analyze product feedback.

📄️ Qualtrics

Unwrap integrates natively with Qualtrics to bring in survey responses.

📄️ Reddit

Unwrap uses Reddit to allow you to ingest feedback from thousands of community discussions and posts into Unwrap. Reddit is a social platform that allows you to tap into real-time user conversations and feedback across countless subreddits based on specific topics or triggers.

📄️ S3 Data Ingestion

Unwrap can ingest data from S3. This page describes how to set up S3 data ingestion for your Unwrap account.

📄️ Salesforce Connected App Permissions

All of Unwrap's Salesforce Integrations are managed through Connected Applications. Salesforce recently introduced a change to their Connected Apps as of 09/16/2025 that require the Authenticating User to have upgraded permissions. Specifically the User must have the permission "Approve Uninstalled Connected Apps". Follow the directions below to attach this permission to the Authenticating User. Once the User has the necessary permissions you can proceed with the integration.

📄️ Salesforce Chatter

Unwrap integrates with Salesforce Chatter to import and analyze your internal company feed posts and conversations, giving you actionable insights from employee communications and feedback.

📄️ Salesforce Message In-App and Web

Unwrap integrates with Salesforce Message In-App and Web to import and analyze your user messages, providing insights from customer interactions within your applications and website.

📄️ Salesforce Support Chat

Unwrap integrates with Salesforce Support Chat to import and analyze your customer support conversations, giving you actionable insights from every interaction.

📄️ Snowflake

Unwrap integrates natively with Snowflake via Secure Data Sharing, a feature built in to Snowflake. At a high level, if you store feedback data in a Snowflake table, you can privately and securely share that data with Unwrap's Snowflake account so that we can pull that data into your Unwrap instance on a programmatic basis.

📄️ UserVoice

Unwrap integrates natively with UserVoice to pull in Suggestions, Feedabck Records and Comments.

📄️ X (formerly Twitter)

Unwrap uses X (formerly Twitter) to ingest real-time public conversations and feedback about your brand, product, or topics of interest. By integrating with X (formerly Twitter), you can automatically collect tweets matching specific keywords for analysis and action in Unwrap.