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Qualtrics

Unwrap integrates natively with Qualtrics to bring in survey responses.

Step 1: Create new Qualtrics integration​

Go to our Integrations page and find the Qualtrics integration and click Connect.

Step 2: Generate an API token​

You will need to input an API token for Unwrap to connect to your Qualtrics instance. Qualtrics documentation covers generating this token here.

Please note that the user who generates this token must have access in Qualtrics to the survey(s) you want to connect to, otherwise the integration will fail. We recommend using a service account, instead of a specific employee's Qualtrics account, to avoid interruptions should the user you use to generate this token leave your organization or lose Qualtrics access.

Step 3: Input your Qualtrics datacenter ID​

You can find this ID by following Qualtrics' documentation here.

Step 4: Input your survey ID​

You can find this ID by following Qualtrics' documentation here. We support integrating with one Qualtrics survey per Unwrap integration. If you need to integrate multiple surveys, create one Qualtrics integration per survey.

Step 5: Input your relevant survey columns​

You will need to tell Unwrap which columns in your survey contain the necessary data fields that Unwrap expects.

First, to get your column names in the format Unwrap requires, you need to download a CSV export of your survey, which Qualtrics outlines here.

Once you've downloaded your CSV, you will see the third row of the CSV names each column like {"importId": "columnname"}. The fields that Unwrap needs are the values like "columnname". For each of the inputs below, input that value, without the surrounding quotes. You can read more about the Qualtrics export here.

  • Column of Response Text: This is your column that contains the raw text response your customers leave you, which will often look like QID2_TEXT. Unwrap supports concatenation of multiple columns for this input, so you can input a comma-separated list of column names, like QID2_TEXT, QID4_TEXT.

  • Column of Response Date: Input the column that captures the date your respondents left the survey response

  • Column of Respondent Identifier: Input a column that captures an identifier, commonly a user email, or you can use the obfuscated respondent ID column.

  • Column of Response Unique ID: This should be the column that captures the response ID, most commonly _recordId.

  • Exclude responses with no text response: By default, Unwrap only brings in survey responses with a text response, and ignores responses that only fill in dropdown or quantitative values. If you'd prefer to also bring in non-text responses, input the number 1 here.