July 2026

Last updated: August 20, 2026

Reports Page Improvements

Reports Templates

Reporting on the same thing every month — for a different customer segment, region, or product line? Report Templates turn any report you've built into a reusable definition your whole team can run against, so you set the analysis up once and reuse it wherever you need it.

  • Save the instructions, data sources, and structure of a report as a template your team can run whenever a stakeholder asks for a fresh cut

  • Generate a one-off report from a template on demand, or schedule it as a recurring subscription that always uses the same setup

  • Share templates across your team so reporting stays consistent 

  • Fan out a single template into multiple subscriptions at once by breaking it down across any custom field (e.g. location, customer segment, product SKU)

Manage Recurring Reports

  • See every report subscription tied to your team, with the full history of past editions

  • Update the context and instructions behind any subscription

Chat with Report Subscriptions

  • Ask follow-up questions directly within a report to dig deeper into the issue

  • Re-run a past edition against a different time window or filter to test a hypothesis without waiting for the next scheduled send

MCP and Assistant Tool Improvements

The Assistant and MCP now share a new query_feedback_data tool that gives you direct access to raw statistics as if you were writing SQL — including counts, breakdowns, raw custom field values, and cross-cutting aggregations that previously required many separate tool calls.

What you can do:

  • Ask for quick stats on a group without opening the Unwrap app

    • Eg: “How many unique accounts have left feedback on Huddles”                                               

  • Pull raw custom field values or feedback samples for any group or filter set (up to 500 entries at a time)

    • Eg: “For the Delayed Notifications group, retrieve sample feedback including the user's account tier and mobile platform”

  • Run multi-field breakdowns in a single question
    Eg: “Show me the top 5 groups each data source contributes to”

Deep Group Analysis in the MCP

You can now use get_group_insights_playbook to run an analysis to a group. Ask questions like:

  • What's really driving this spike in negative feedback? What are the root causes of this issue? 

  • Where are human agents stepping in on cases our bot couldn't handle? 

  • How consistent is our support response across this group of feedback?

Easy On-Site Survey Installation

Creating surveys for your website just got a lot easier. Now you can set up surveys with a two-step self-serve flow from the new Surveys Installation page.

What you can do:

  • Get your workspace's install code once, add it to your site once, and every future on-site survey ships through the same install — no new engineering ask each time you want to run a new survey

  • Any further surveys, page targeting, or different drawer/modal/pop out settings for that site install can be configured in Unwrap - no additional technical work required. So you can easily control who sees your surveys, where, and how. 

New Integrations

  - Sierra AI — ingest conversations from Sierra's AI agent platform

  - 8x8 — pull contact-center conversations from 8x8 into Unwrap

  - Discourse - pull topics and replies from your Discourse community forums into Unwrap

  - Rally - pull user research interviews from Rally UXR into Unwrap