PII Redaction
Last updated: July 17, 2026
Overview
One common concern during data integration is PII, which may exist in the verbatim text of feedback you integrate into Unwrap. We offer a turnkey solution for PII redaction, through AWS Comprehend.
When feedback is imported into Unwrap, you can enable PII redaction, which will use AWS Comprehend to scan for all major categories of PII, which you can find listed here.
Unwrap permanently destroys the un-redacted version of the text, and ingests only the redacted version.
For example, here is a sample of un-redacted feedback:
I ordered two shipments that didn't arrive. The name on the order is John Smith and the address is 147 State St, Santa Barbara CA. Can you check on why your website is saying it was delivered?
After going through redaction, it will get ingested into Unwrap as:
I ordered two shipments that didn't arrive. The name on the order is REDACTED_NAME and the address is REDACTED_ADDRESS. Can you check on why your website is saying it was delivered?
Diagram
Below is a diagram of how PII is redacted before being ingested into Unwrap.

FAQs
Is the un-redacted data stored anywhere?
Un-redacted data is permanently destroyed as soon as the data is redacted. It's never logged or stored in Unwrap, nor by AWS. It is only ever stored in memory while being processed through redaction.
What integrations is PII redaction available for?
PII redaction is available by default for all integration types that AWS supports, and you can customize which entity types you'd like to redact.
How do I enable PII redaction?
PII redaction requires working with Unwrap's account management team. We don't offer enabling this self-service. If you would like to enable it for one of your integrations, please reach out to your account manager.
Is PII redaction free?
Unwrap does charge for PII redaction, as we incur costs from AWS Comprehend. Please reach our to your account manager to get a quote if you are interested in enabling PII redaction.